an interior designer's guide
to creating exceptional chinoiserie projects
join this unique 60 minute masterclass and learn the critical decisions that protect your client’s investment and elevate the final result.
Presented by Wells, specialists in bespoke Chinoiserie wallcoverings for luxury residential and commercial projects, and London’s leading voice in high-end wallpaper installation.
Wells is uniquely trusted by de Gournay, Fromental and Phillip Jeffries, among other custom-designed brands for their knowledge on best-in-class project delivery.
Your hosts, Mick Wells and Joanna Draper together bring expertise spanning interior design, specialist wallcovering project delivery and installation operations—offering a rare end-to-end perspective on what makes bespoke Chinoiserie projects successful.
Places are intentionally limited to allow for a meaningful live Q&A.
the details:
Date: Thursday 2nd July,
Time: 11:30-12:30 | Limited spaces available
Investment: only your time
Format: This is a live masterclass, held on Zoom. An exclusive Q&A will be held at the end of the session for those attending live.
Recordings: a recording of the main session will be available for 7 days. The Q&A will not be recorded to safeguard privacy.
Who it is for: this masterclass is designed specifically for professionals who specify and manage Chinoiserie installations or support those who do, such as interior designers, project managers and studio librarians. It is not designed for decorating professionals and does not teach installation techniques.
meet Your speakers
Mick is the Founder of Wells, a master craftsman and a lecturer on wallpaper installation at KLC School of Design.
With more than a decade of experience delivering some of the industry’s most technically demanding wallcovering schemes, Mick has developed a reputation for excellence in the installation of bespoke wallcoverings. His practical expertise, meticulous approach and deep understanding of project delivery have made him a trusted partner to many of the world’s leading wallcovering manufacturers and internationally renowned interior designers.
Joanna is Chief Operating Officer at Wells and former Head of Interior Design & Operations at Nina Campbell.
Having overseen luxury wallpaper installations for one of the industry’s most celebrated design studios, Joanna brings extensive experience in design coordination, procurement, project delivery and client management. Her unique perspective bridges the gap between design intent and practical execution, helping ensure projects are planned and delivered seamlessly while safeguarding both the client experience and the integrity of the design.
you'll discover
✓ How bespoke Chinoiserie is being used in today’s most considered residential, hospitality and wellness interiors
✓ How to specify bespoke Chinoiserie with confidence, including scale, placement and integration within a wider design scheme
✓ Best-practice approaches to measuring and layout planning, including how panel schemes are mapped across multiple elevations
✓ The critical pre-production decisions that will protect your client’s investment and prevent costly mistakes later in the process
✓ The practical implications of specifying different materials—including silk, rice and tea paper, linen and grasscloth—and how they influence both the installation process and the finished appearance
✓ How specialist installers approach sequencing, site preparation and problem-solving to achieve exceptional results
✓ How to collaborate more effectively with your installer, ensuring smoother project delivery and the highest possible standard of finish
✓ The key lessons learned from our experience installing bespoke Chinoiserie schemes over the last 15 years
WHY THIS matters
A bespoke Chinoiserie scheme is often one of the most significant decorative investments within a project, combining exceptional artistry with substantial production and installation costs.
Today’s luxury clients are increasingly focused on craftsmanship, longevity and lasting value, and they look to you as their trusted advisor to help safeguard that investment.
Every decision made during measurement, specification, layout planning and installation has a direct impact on the final result. Mistakes can be costly, time-consuming and difficult to rectify once production is underway.
A thorough understanding of the practical requirements behind a best-in-class installation is essential to protecting both your client’s investment and your reputation as a trusted advisor. This masterclass has been designed to equip you with that knowledge, helping you make informed decisions, avoid costly mistakes and deliver the exceptional standard of finish that discerning clients expect.
why attend live?
This masterclass offers a rare opportunity to learn directly from both sides of the project team. Drawing on decades of combined experience across luxury design studios, procurement, project delivery and specialist installation, Joanna and Mick will share practical insights that are rarely discussed outside live projects.
By attending live, you’ll have the opportunity to ask questions in a private, unrecorded session, allowing you to discuss real-world challenges and gain guidance relevant to your own work.
As an additional benefit, all attendees will be offered a complimentary 15-minute follow-up consultation with either Joanna or Mick to discuss a specific project, helping you apply the principles covered in the masterclass to your own scheme with greater confidence.
Whether you’re currently planning a bespoke Chinoiserie installation or simply want to deepen your expertise, this is a unique opportunity to gain direct access to two specialists whose experience spans design, procurement, project delivery and installation.
Please note places are intentionally limited to allow for a meaningful live Q&A.
who IS this masterclass FOR?
This masterclass has been specifically developed for professionals with hands on experience of specifying custom Chinoiserie projects:
• Mid-weight and Senior Interior Designers
• Studio Librarians
• Project Managers
Please note that this masterclass is not designed for painters and decorators and does not teach installation tecniques.
